企业运用知识强化竞争优势（94 页）

标签：企业战略管理,企业战略管理案例, 企业运用知识强化竞争优势（94 页）,
企業哂弥�識強化競爭優勢
企業所需的知識及其管理
組織的知識來源
External Knowledge: 競爭者、大學、賣主、國家實驗室、顧客、諮詢顧問等
Internal Knowledge: 存在組織中的知識，制度、習慣、員工腦袋中的知識等等
這些知識表現為Codified and Tacit 二種內型
以知識為核心的八種活動 (Ruggles)
Generating new knowledge
Accessing valuable knowledge from outside sources
Using accessible knowledge in decision making
Embedding knowledge in processes, products, and/or services
Representing knowledge in documents, databases, and software
Facilitating knowledge growth through culture and incentives
Transferring existing knowledge into other parts of the organization
Measuring the value of knowledge assets and/or impact of knowledge management
組織成功的關鍵性知識
Knowledge about customers, 93%
Organization’s products/services, 81%
Best practices, 82%
Competencies and capabilities, 84%
Emerging market trends, 74%， 大小：683 KB